Types of Feature Stories for Journalists

Just as there are different kinds of hard-news stories  in journalism, there are several types of feature stories. Often described as soft news, a feature story doesnt deliver the news directly, as a hard-news story does. A feature story, while containing elements of news, aims to humanize, add color, educate, entertain, and illuminate, says Media-Studies.ca. These stories often build on news that was reported in a previous news cycle. Examples of feature stories include news features, profiles, spot features, trend stories, and live-ins. Feature stories can be found in the main news section of a newspaper, especially if they profile a person or group currently in the news. But they are also likely to be found in sections farther back in the paper—in lifestyles, entertainment, sports, or business sections. They also can be found in other news formats, such as radio, television, and the Internet. News Feature The news feature is just what the name implies: a feature article that focuses on a topic in the news. News features are often published in the main news, or A section, or the local news, or B section, of a paper. These stories focus on hard-news topics but arent deadline stories. They bring a softer writing style to hard news. These articles often are people stories, focusing on individuals behind the news, and they often seek to humanize a set of statistics. A news feature could claim, for example, that a community is experiencing a methamphetamine epidemic. It would begin by citing facts such as  arrest statistics  from local, state, or federal authorities or treatment numbers from area hospitals and drug counselors. Then it might include quotes and information from people involved in different aspects of the story, such as police, emergency room doctors, drug counselors, and meth addicts. This kind of feature story focuses not on a single crime, drug-induced death, or meth-related arrest; instead, it briefly tells the story of one or more of the above-mentioned characters, such as recovering meth addicts. The news feature seeks to put a human face on a crime statistic to bring the story to life for readers and inform them of potential problems with the issue. Profile A profile is an article about an individual, such as a politician, celebrity, athlete, or CEO. Profiles seek to give readers behind-the-scenes looks at what a person is like, warts and all, behind the public persona. Profile articles provide background about the individual: education, life experiences, and challenges faced in getting where he or she is now, as well as basic information such as age, marital status, and family details, including the number of siblings and children. A profile can appear in any section of the paper, from the A section to the business section. For example, in 2016, The Orange County Register ran a feature story on Carl Karcher, the late founder of Carls Jr. The story, written by reporter Nancy Luna, described how Karcher started the fast-food restaurant, which specializes in hamburgers, on July 17, 1941, by selling 10-cent hot dogs, tamales, and chili dogs out of a cart on a street corner in Los Angeles, California. He financed a $326 food cart by mortgaging his Plymouth Super Deluxe for $311, Luna wrote. He paid the rest in cash. The remainder of the article told how Karcher rose from being a poor Ohio farm boy with an eighth-grade education to the owner of one of the most successful fast-food chains in the country. Karcher had passed away in 2008, so Luna interviewed a restaurant official to obtain background information. Spot Feature Spot features are feature stories produced on deadline that focus on a breaking news event. They are often used as sidebars to the mainbar, the deadline news story about an event. Suppose a tornado hits a community. The mainbar would focus on the five Ws and H of the story—the who, what, when, where, why, and how—including the number of casualties, the extent of damage, and rescue efforts. Complementing the mainbar, the paper might publish one or more spot features focusing on various aspects of the event. One story might describe the scene at an emergency shelter where displaced residents were housed. Another might reflect on past tornadoes that have devastated the community. Yet another might examine weather conditions that led to the storm. The paper could publish dozens of spot features depending on the severity of the event. While the main news story would be written in a hard-news style, the spot features would convey a softer feature style, focusing on the human toll of the tragedy. Trend The trend story would likely appear in the lifestyle, fashion, cooking, high-tech, or entertainment section. These stories explore trends such as a new look in womens fall fashions, a website or tech gadget that everyones going nuts over, an indie band attracting a cult following, or a show on an obscure cable channel thats suddenly hot. Trend stories take the pulse of the culture at the moment, looking at whats new, fresh, and exciting in art, fashion, film, music, high technology, cooking, and other areas. Trend stories are usually light, quick, easy-to-read pieces that capture the spirit of whatever trend is being discussed. Live-In The live-in is an in-depth, often magazine-length article that paints a picture of a particular place and the people who work or live there. Live-in stories might appear in the lifestyle section of the paper or in a magazine that the paper publishes occasionally, such as once a week or once a month. Live-ins have been written about homeless shelters, emergency rooms, battlefield encampments, cancer hospices, public schools, and police precincts. Live-in pieces are often a day-in-the-life or week-in-the-life stories that give readers a look at a place they probably wouldnt normally encounter. Reporters doing live-ins must spend a lot of time in the places theyre writing about, hence the name live-in. Thats how they get a sense of the places rhythm and atmosphere. Reporters have spent days, weeks, even months doing live-ins (some have been turned into books). The live-in in some ways is the ultimate feature story: an example of the reporter—and, then, the reader—becoming immersed in the topic. Though they might have different names, depending on the medium, these types of stories are just as likely to appear on a TV screen, radio station, or Internet website, serving readers, listeners, and viewers in much the same way as they do newspaper readers: by adding depth, humanity, color, and entertainment to the news of the day.

Troubleshooting Computer Hardware Appendix B Free Essays

Axia College Material Appendix B Troubleshooting Computer Hardware In this worksheet, you must identify solutions for three separate computer hardware problems. For each solution, you must prepare an answer of at least 150 words within each of the following Answer boxes. Part One: Troubleshooting a Failed Boot |Problem | |The computer fails to boot. We will write a custom essay sample on Troubleshooting Computer Hardware Appendix B or any similar topic only for you Order Now | |Details | |Error messages and beeps occur during Power On Self Test (POST) startup. Note: You have not recently upgraded the memory. | |Question | |What are four possible sources for the error messages, and how do you troubleshoot them? | |Hint: You may look at Figure 3-45 in A+ Guide to Managing Maintaining Your PC. | |Answer | |Four possible problems that could be indicated by error messages and beeps on POST include a dead CMOS battery, hard drive failure,| |video card problem or memory failure. These problems are also listed in the order of the easiest to the most difficult to fix. | | | |CMOS Battery – Power on the computer and press the required key (such as F2) that is required to enter the BIOS program. Upon | |entering the BIOS make a note of the settings, especially the date and time. If they are set at some point in the past it’s likely| |that the battery could be dead. Also, set the time, turn the PC off, and then reboot. If the time has reset then the battery is | |likely dead and should be replaced. | | |Hard drive failure – If upon boot the screen indicates a message such as No Operating System found it’s likely the hard drive has a| |problem or is not being recognized. Check the BIOS to see if the correct drive type is listed. If not it’s likely the hard drive | |has a problem and a diagnostic tool provided by the manufacturer would be the best solution. | | | |Video card failures – If the computer has no video output ch eck the connections and try the video card in another slot if possible. |You can also try removing and reinserting the card to see if the machine will recognize it. | | | |Memory Error – Typically a series of beeps can indicate a problem here or some type of error message relating to a failure to read | |at a particular address. You can try removing the memory modules one or two at a time depending on the configuration and try | |booting with the memory in a different slot or without part of the memory to try and deduce which memory module may have failed. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Part Two: Troubleshooting Memory |Problem | |Error messages indicate a problem with memory. | |Symptom | |Recurring error messages about illegal operations and/or general protection faults appear during normal operation. Note: You have | |not recently upgraded the memory. | |Question | |How might memory be the cause of this problem? How woul d you go about testing the memory? |If you use a testing utility and determine that memory is not the problem, what are three other things you would suspect to be the | |source of the problem? Describe what you would do to eliminate each possible source. | |Answer | |If there is a problem with the memory it’s likely only at a certain location within the memory module itself and not the entire | |module. Since information is randomly written t different addresses in memory the computer may not always indicate an error | |message. Truly random error messages indicating a problem with illegal operations would likely be a good indicator of the problem | |if no other symptoms exist. | | |There are many tools available for testing memory. These tools will attempt to read/write to all locations on the memory chip to | |find out if any particular address in the memory chip is failing. Another possible way to troubleshoot would be to try the memory | |in a different computer. | | | |If a memory test concludes that there is not a problem with the memory then likely causes could be the memory in the video card, a | |bad program instruction from a particular program or a problem with the OS installation. If the memory is not the problem then | |additional troubleshooting is required including finding out if the problem only occurs in a certain program. It could be an OS | |issue if it’s when the computer is booted or shut down. Troubleshooting a video card problem may be more difficult and a different| |video card could be tried | Part Three: Troubleshooting a Hard Drive problem |Problem | |The computer shuts down immediately after startup. |Symptom | |When you turn on the computer, the lights on the front panel light up and you hear the fan spin for a moment, but then it shuts down | |immediately. You have urgent data on the hard drive that is not backed up. | |Question | |What is the quickest and easiest way to solve the most urgent problem, which is recovering data from your hard drive? List the major | |steps you must complete to recover data. | |Answer | |The first step would be to attempt to boot the computer using a boot disk that contains core operating system files and then running | |a scan of the hard drive to find out where the errors exist. Sometimes these errors can be fixed or the offending location can be | |erased to prevent the problem. Each of these steps involves risk and if this is for a consumer they should be informed of the risk. | |If a scan of the disk finds the issue and is repaired the computer should be booted and the information backed up immediately. | | | |Another option would be to put the hard drive in another computer as the non-OS drive and attempt to access it from a working OS. | |This may provide the opportunity to retrieve the critical data by directly copying it to the other hard drive or other storage media. | | |If both of the above attempts are not successful then there are programs that attempt to recover data from the hard drive. A boot | |disk should be used or the drive should be placed into another computer. A recovery tools can scan the entire contents of the drive | |and may be able to recover all or at least some of the files if they are not damaged. If the information is highly critical it can | |be sent to a data recovery professional in order to have the data extracted. While this is not always successful depending on the | |type of failure it’s at least necessary to try and recover the data if possible. | How to cite Troubleshooting Computer Hardware Appendix B, Essay examples

AIDS and HIV Essay Example For Students

AIDS and HIV Essay Introduction Being one of the most fatal viruses in the nation, AIDS (Acquired Immunodeficiency Syndrome) is now a serious public health concern in most major U.S. cities and in countries worldwide. Since 1986 there have been impressive advances in understanding of the AIDS virus, its mechanisms, and its routes of transmission. Even though researchers have put in countless hours, and millions of dollars it has not led to a drug that can cure infection with the virus or to a vaccine that can prevent it. With AIDS being the leading cause of death among adults, individuals are now taking more precautions with sexual intercourse, and medical facilities are screening blood more thoroughly. Even though HIV ( Human Immunodeficieny Virus) can be transmitted through sharing of non sterilize needles and syringes, sexual intercourse, blood transfusion, and through most bodily fluids, it is not transmitted through casual contact or by biting or blood sucking insects. Development of the AIDS Epidemic The first case of AIDS were reported in 1982, epidemiologists at the Center of Disease Control immediately began tracking the disease back wards in time as well as forward. They determined that the first cases of AIDS in the United States probably occurred in 1977. By early 1982, 15 states, the District of Columbia, and 2 foreign countries had reports of AIDS cases, however the total remained low: 158 men and 1 woman. Surprising enough more then 90 percent of the men were homosexual or bisexual. Knowing this more then 70 percent of AIDS victims are homosexual or bisexual men, and less then 5 percent are heterosexual adults. Amazing enough by December of 1983 there were 3,000 cases of AIDS that had been reported in adults from 42 states, the District of Columbia, and Puerto Rico, and the disease had been recognized in 20 other countries. Recognizing the Extent of Infection The health of the general homosexual populations in the area with the largest number of cases of the new disease was getting looked at a lot closer by researchers. For many years physicians knew that homosexual men who reported large numbers of sexual partners had more episodes of venereal diseases and were at higher risk of hepatitis B virus infection than the rest of the population, but conicidentally with the appearance of AIDS,. other debilitating problems began to do appear more frequently. The most common was swollen glands, often accompanied by extreme fatigue, weight loss, fever, chronic diarrhea, decreased levels of blood platelets and fungal infections in the mouth. This condition was labeled ARC (AIDS Related complex). The isolation of HIV in 1983 and 1984 and the development of techniques to produce large quantities of the virus paved the way for a battery of tests to determined the relationship between AIDS and ARC and the magnitude of the carrier problem. Using several different laboratory tests, scientists looked for antibodies against the HIV in the blood of AIDS and ARC patients. They found that almost 100 percent of those with AIDS or ARC had the antibodies-they were seriopostive. In contrast less then one percent of persons with no known risk factors were seropositive. Definition of AIDS AIDS is defined as a disease, at least moderately predictive of defects in cell-meditated immunity, occurring in a person with no known cause for diminished resistance to that disease. Such diseases include Kaposis Sarcoma, Pneumocystis carnii pneumonia, and serious other opportunistic infections. After the discovery of HIV and the development of HIV-antibody test, the case definition of AIDS was updated to reflect the role of the virus in causing AIDS, but the scope of the definition remained almost the same. Transmission HIV is primarily a sexually transmitted disease, it is transmitted by both homosexual and bisexual and heterosexual activity. The first recognized case was among homosexual and bisexual men. Many numbers of studies have shown that men who have sexual partners and those who practice receptive anal intercourse are more likely to be infected with HIV than other homosexual men. Researchers found a strong connection between HIV infection and rectal trauma, enemas before sex, and physical signs of disruption of the tissue lining the rectum. The Republic Analysis Essay Homosexual women tend to have a very low incidence of venereal disease in general, an AIDS is no exception. Female-to-female transmission is highly uncommon, however it has been reported in one case and suggested in another. In the reported case, traumatic sex practices apparently resulted in transmission of HIV from a woman who had acquired the virus through IV drug abuse to her non- drug-using sexual partner. 1983 was when the first heterosexual (Male to female; .

10 of the Best Free Elementor Themes in 2019 (Plus Performance Tests)

The process of creating a new website can seem daunting, particularly if you have little experience with coding. One solution is to use a page builder like  Elementor to design your site quickly, and customize it fully. If you go that route, however, youll also want a theme that integrates seamlessly with your chosen plugin. With this in mind, lets check out 10 of the best free Elementor themes! 2. SydneySydney demoSydney  is a business-focused theme that provides a wide range of customization features. It puts the tools to create a conversion-driving site right at your fingertips, and is one of the best free Elementor themes for beginners to pick up.Key Features:Offers access to Google Fonts, parallax backgrounds, and social iconsProvides custom Elementor blocks to help build your home pageEnables additional customization with theme options and custom headersIf youre building a new site for your business, Sydneys  front-page Elementor blocks will make the process a breeze. Wha ts more, its extensive customization options help you incorporate your companys branding.3. CustomifyCustomify demoThis theme stays true to its name, as it focuses heavily on customization. With Customify, youll gain access to a header and footer builder, as well as the ability to make visual changes in the customizer.Key Features:Provides dozens of pre-made sites you can import and adapt to your needsIncludes a header and footer builder for extended customizationOffers fast performance with an SEO-friendly designWith five demos built specifically for use with Elementor, youll be able to craft your sites pages quickly and effortlessly. Plus, Customifys additional customization features will help you tweak the demos to fit your needs.4. AstraAstra demoCustomization is key to the Astra theme. In addition to page builder integration, it enables real-time previews in the native WordPress customizer, so you can feel confident in your changes.Key Features:Provides a huge selection of pre- built sites that are optimized for ElementorEnables high performance, by eliminating jQueryIncludes a wide variety of customization settings, including layouts, header options, and moreAstras expansive library of demos makes it one of the best free Elementor themes for any type of site. Pairing one of their pre-built sites for Elementor with the page builder itself will ensure that any additions or changes you want to make are simple.5. ZakraZakra demoZakra is a multipurpose WordPress theme, offering a large range of customization possibilities and starter sites for every niche. The theme is a great combination of modern design, performance, and user-friendliness.Key Features:Comes packed with lots of free demos for all sorts of businesses and purposesIts lightweight and optimized for speedAside from Elementor, it works with all the popular page buildersZakras starter sites are all Elementor-friendly, so pick whichever one you want and youll still be able to customize it via drag-an d-drop. Import the demo in one click and let Elementor do its magic.6. Page Builder FrameworkPage Builder Framework demoWith a name like Page Builder Framework, its no surprise that the next of our best free Elementor themes is all about easy website creation. Flexibility is listed as a top highlight, and the customization process is quite streamlined.Key Features:Built to complement a variety of page builders, including ElementorProvides ease of customization for color schemes, menus, and more in the WordPress customizerOffers high page speeds with minimal bloatBy integrating seamlessly with Elementor (and plenty of other similar tools), Page Builder Framework makes building your site from the ground up easy. Youll have complete control, and endless customization options to explore.7. OceanWPOceanWP demoOceanWP is a highly-popular option. Its scalable enough to work well for both small and large sites. Plus, it offers unique Elementor widgets to give your page builder an added boos t and speed up site creation.Key Features:Provides over 60 demos to base your site onIncludes easy WooCommerce integration for online retailersOffers fast page loading times and built-in SEOOceanWPs Elementor widgets will mean smooth sailing when it comes to creating layouts and content. They make it easy to add functionality to your blog posts, image displays, and even your WooCommerce store.8. HestiaHestia demoHestia offers optimized code for creating clean and modern sites. It also works well with WooCommerce, which means its a useful tool for putting together attractive and functional e-commerce stores.Key Features:Provides a lightweight structure, to get your SEO off on the right footEnables you to preview changes in the live customizer in real timeIncludes demo content to get your site up and running quicklyHestia is another top theme for beginners and development pros. Its flexible, making it useful for all kinds of website projects. Plus, Hestias live customizer works seamle ssly with Elementor to provide near-endless options, and it includes two templates designed from the ground up to be used alongside the page builder (an about our business and a contact us page).9. PhloxPhlox demoFew themes can boast as many Elementor-related features as Phlox. It provides a host of pre-built features that make it easy to set up pages and add individual elements.Key Features:Includes more than 30 exclusive Elementor elementsProvides access to a wide selection of demos and page templatesEnables the creation of compact, optimized pages without any coding requiredPhloxs library of advanced elements provides additional functionality to Elementor, making it easy to add features such as testimonials and Google Maps. This theme includes the tools youll need to build a portfolio site, blog, online store, or business site, with plenty of flexibility on offer.10. GeneratePressGeneratePress demoThe GeneratePress  theme prides itself on high standards of coding and accessibil ity. This keeps it stable and secure, as well as ensuring that almost anyone can browse your site.Key Features:Includes layout controls to customize padding, margins, sidebars, and moreProvides access to more than 10 Elementor-optimized demosOffers a head start on SEO, with high page speedsCombining GeneratePress layout controls with Elementor enables you to customize each of your sites desktop and mobile pages. This simplifies the process of creating a responsive site that adapts well to whatever device its viewed on.11. Rife FreeRife Free demoIf youre hoping to show off your content, Rife Free is a multipurpose theme that can help. Its ideal for portfolios and blogs, and has a one-page option for creating easy-to-navigate sites for small businesses.Key Features:Provides seven ready-to-use designs built for ElementorIntegrates with the Rife Elementor Extensions plugin for additional free templatesOffers access to post grid and writing effect featuresFor creatives, including writers and photographers, Rife Free is an ideal multipurpose theme. Its Elementor Extensions plugin and free demos give you more pre-built elements, so you can avoid any coding.Best Free Elementor Themes: Performance Test ResultsWhile page builders have a lot of merits, theyre fairly heavy plugins. In other words, they can have a tendency to slow down your site. Therefore, its important to opt for a speedy theme to compliment your page builder.Thats why we decided to run a basic performance test on each of the best free Elementor themes weve looked at. To do this, we created a page template with Elementor, and then tested its loading times with each theme using Chrome DevTools.Here are our results:ScoreFirst Meaningful RenderTime to InteractiveNeve693.4s4.1sSydney633.6s5.3sCustomify633.5s4.6sAstra753.3s4.2sPage Builder Framework723.3s3.9sOceanWP643.5s4.8sHestia633.7s4.4sPhlox504.4s7.1sGeneratePress653.3s3.9sRife Free583.6s5.8sThe Score column indicates the overall score assigned during th e test. First Meaningful Render is when the pages main content was completely viewable (in seconds), and Time to Interactive indicates the moment when a visitor would be able to interact with all elements on the page. Wed suggest using this data, along with the features and other considerations discussed above, when choosing the best free Elementor themes.ConclusionWhen it comes to building your website, a page builder can take a lot of the potential stress out of the process. By combining the Elementor plugin and a theme designed to complement page builders, you can get a high-quality site up and running in no time.Do you have questions about the best free Elementor themes weve introduced? Leave them in the comments section below! Here are the best free #WordPress themes that work with #Elementor 🎠¨ @elemntor

Psychoanalytic theories Essay Example

Psychoanalytic theories Essay Example Psychoanalytic theories Paper Psychoanalytic theories Paper Countertransference is a complex term that describes the constellation of the therapist’s reactions to the patient. Initially, Freud described this phenomenon and conceptualized it as the transference of the therapist’s unresolved conflicts onto the patient (Slipp, 1999). According to his view and the emphasis he placed on the therapist’s neutrality, he considered countertransference a negative reaction which may hinder the therapeutic process (Gelso, 2001). Later psychoanalytic theories, however, including object relations theory, moved their focus from the intrapsychic to the interpersonal arena and suggested that countertransference originates from the interaction between therapist and patient, encompassing both the patient’s projections and the therapist’s reactions (Slipp, 1999). With this new conceptualization, countertransference emerged as a significant therapeutic parameter with both positive and negative aspects. Research has shown that unmanaged countertransference feelings may be acted out, thus having a detrimental effect on the outcome of therapy, even leading to early termination. In contrast, when countertranference is recognized and worked through, it can be useful for therapy (Heyes, 2007). Obtaining awareness of these reactions is a prerequisite for preventing them from contaminating the therapeutic alliance and the whole treatment process. Given that countertransference is partly constructed by the patient’s undesired projections, its detection may widen the therapist’s understanding of the patient’s inner world. In addition, the therapist’s reactions can be viewed as a model for the reactions of the significant others towards the patient in real life and his associated interpersonal difficulties. This is especially important in the case of personality disorders, where maladaptive patterns of interactions are perpetuated and are the source of major suffering. Treating these patients commonly triggers strong countertransference feelings, whose resolution may provide useful insight in those patients’ damaged psyche. References Slipp, S. (1999) Countertransference issues in psychiatric treatment. Washington D. C.. American Psychiatric Press. Gelso, C. Hayes, J. (2001). Countertransference management. Psychotherapy, Vol 38 (4), 418-422. Hayes, J. A. , Yeh, Y. J. % Eisenberg, A. (2007). Good grief and not-so-good grief: Countertransference in bereavement therapy. J Clin Psychol, Vol 63, 345-355.

An Occurrence at Owl Creek Bridge by Ambrose Bierce Essay

An Occurrence at Owl Creek Bridge by Ambrose Bierce - Essay Example As the time ticks, Farquhar wafts into a dream-like state where there is no limitation of time. The author compares his situation to that of a ‘vast pendulum’ which swings uncontrollably. The space in which Farquhar delves is an intermediary between life and death, a world that is bound by its unknown rules. There is a very thin boundary between illusion and reality and till the end of the story readers think of Farquhar’s illusion as reality. He is desperate to see his wife and children again and in his desperation his mind creates a different world that can provide him an escape from this predicament. The story makes it clear that to a certain degree, the nature of time is subjective. During the brief time interval between Farquhar’s fall and death, the time dilates and slows down to allow for the events to take place as the mind wishes. He evades bullets, cannons, soldiers and makes a tiring journey to see his family. But just when he is about to embrace his wife, a white flash of light brings him back to reality and his neck breaks (Bierce, 2010).

Answer the Questions Assignment Example | Topics and Well Written Essays - 500 words

Answer the Questions - Assignment Example Random error occurs within the experiment itself. Bias is systematic errors in an epidemiologic study that brings an incorrect estimate of the connection between exposures and outcomes. Bias can be divided into categories that is the selection, and information bias. Selection bias occurs when selection into a study gives results that are different from what is expected if the entire population was involved (McDaniel and Roger, Pp 15). If an individual involves the whole population and collects accurate data, then an individual could compute the correct association. If sampling is not represented by outcome distribution of the whole population, the measures of connection will be biased. A typical example is a jar filled with marbles of 500 red and 500 blue that are mixed randomly. If a person pulls out 50 at random, he is likely to get 25 red and 25 blue. It is also possible to get 27 red and 23 or 29 blue and 21 red. An individual can also get 40 red or 10 blue, which is highly unlikely because each is likely to be proportioned (McDaniel and Roger, Pp 35). This is a form of random error. Systematic error might occur when the blue marbles are near the top, and the reds are at the bottom. When an individual pulls from the top, he is likely to get 37 blues and 13 red because an individual is not getting a sample that represent the whole jar. Behaviour targeting is the act of targeting users based on their behaviour of using the internet. This behaviour is used to target online ads, but the techniques can also be used to target products. Behavioural targeting is used to target the people that matter most. Behaviour targeting only needs to give the audience the right information and the message they need. It divides users according to the content they watch on the sites (McDaniel and Roger, Pp 56). They are also targeted with a message that is appropriate to that segment. Behaviour targeting is deployed in two ways, which are on-site and network targeting.